Connecting print with the virtual world through QR barcodes is the next revolution. Through your phone you can now
connect print to the virtual world, providing access to much more
information. In Asian and European countries it is already happening and
you will see it transforming the way we think about marketing in the US
within the next year.
A couple examples will help you see the
potential power. Example 1. You will be able to scan the UPC code of a
product you are looking at and instantly your cell phone will pull up
all kinds of information from the web: product and safety information,
prices from other retailers and coupons that are available, just to name
a few.
Example 2. You receive a flyer in the mail from a new
restaurant. Using your phone you can pull up their mobile website that
gives the menu, customer reviews, directions and a video of their
location.
This technology is here now and will become common
within two years. We can help you think through a strategy on how to use
this new technology for your business.