Pay Per Click (PPC)

What is PPC?  Pay-Per-Click (often referred to in its abbreviated state as PPC) is an advertising method which makes use of search engines, websites and network traffic. A user clicks on an ad which directs them to a particular site. In each instance the click is paid for by the advertiser.

The PPC model is based on a bidding process where the advertising party bids on a keyword or string of unique keywords. For example, “Scottsdale Dentist” is an example of a keyword that currently fetches a price of $3-6 per click on Google. This is a pricey keyword because it is very competitive. However you can find keywords as cheap as $0.01 per click. Google AdSense is the largest network to advertise PPC with.

There are times when it will make more sense to run a PPC program than use Local Ad Link. 

This is usually when your product is not tied to the local market or you want to sell products on the web across states or countries.

Wall Printing can help you determine whether a PPC program makes sense.  We can set up and manager your PPC program and work with you to develop a strategy that will be profitable and drive additional business.