Web to Print and Target Marketing
You may have never heard this term before, but it
is one that we are really excited about because of what it allows
you to do. Fifteen years ago desktop publishing start allowing
you to have more control over your designs. Web to print
sometimes called web publishing, is a continuing evolution of that
process.
Web to print is a process where a generic design
is placed on your site or the site of your customer and then using just a web browser you can
customize it. The possibilities are endless.
The basic requirement is that you have a template
that is generic and needs to be customized for each location.
Target Marketing allows you to create personalized
marketing pieces for each customer based on their interests and
purchases. This is usually database driven from the
information you know about your customers.
We have worked with our software supplier to
develop a demo site so you can explore all the aspects of how this
system works. You can go to that site by clicking
here.
HP recently wrote a great article about web to
print. We partner with Pagepath
and HP Indigo to provide you with some of the best solutions to help
you grow your business using this new technology. Click on the
link below to get more information.
