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Now you can order many items online using our web to print system. Click for more details.

Web to Print and Target Marketing

You may have never heard this term before, but it is one that we are really excited about because of what it allows you to do. Fifteen years ago desktop publishing start allowing you to have more control over your designs. Web to print sometimes called web publishing, is a continuing evolution of that process.

Web to print is a process where a generic design is placed on our site and then using just a web browser you can customize it. The possibilities are endless. The basic requirement is that you have a template that is generic and needs to be customized for each location. We've put a few examples here.

	Tour posters and flyers for the music industry. Management agencies and bands are using this to help increase attendance at concerts. If you want more information on this go to our music website.
	The beverage industry is using it to create customized point of purchase labels and shelf talkers. In the past customers would send us the variable information which would be set by our graphic artists and a proof generated. Now customers can log onto the site, type in the variable information and see a proof immediately.
	Retail stores with multiple locations are using it to create customized marketing pieces for each location faster and easier than ever before.

Target Marketing allows you to create personalized marketing pieces for each customer based on their interests and purchases. This is usually database driven from the information you know about your customers.

HP recently wrote a great article about web to print. We partner with Printable and HP Indigo to provide you with some of the best solutions to help you grow your business using this new technology. Click on the link below to get more information.

	To view a demo click here.
	Does your brand stand out? How to implement real time target marketing.
	Check out the video by HP. How target marketing can help you grow your business.

If you have a potential application for this call us or click on the link below.

Wall Printing Company. 707 McWay Drive, High Point NC 27263 800-432-4941